Color
Brand colors are a crucial identity element for tackling different master brand communication needs, such as visual asset creation, corporate materials, merchandising, etc.
They were chosen to create a strong sense of harmony and express the brand dynamic.
Main colors
This is our main and most important color palette. SPS Blue is the predominant color and SPS Dark Grey represents the more neutral side of the brand.
Auxiliary colors
The auxiliary palette’s purpose is to expand our brand’s personality even further. These corresponding tones were chosen in proximity to the SPS Blue to add range from both cold and warm sides of the spectrum. This is how we emphasize the feeling of harmony between all colors as well as with the brand’s foundational colors.
Tints and shades
Our system is built to have a base colour with matching shade and tint variations. Each colour also has dedicated palettes for both light and dark modes. These were adjusted in detail in order to allow assets to adapt and integrate better with a specific mode.
