Micro illustrations
Used to convey practical messages while maintaining a strong visual impact.
Grounded in clarity, balanced with emotion, and shaped through geometry, micro illustrations give form to ideas in a way that feels both intuitive and human.
Construction
Micro illustrations bridge the space between pictograms and ideography, carrying functional meaning through a consistent visual voice. Simple geometric shapes ground the depiction of objects, services, or devices, while abstract ideograms convey actions, states, and properties. This creates balanced compositions that feel intentional, clear, and distinctly Spaceship.
Colors
Color is a key element to create harmony and contrast, grabbing user attention and setting the mood for our platform.
Emotional colors
For emotional impact, we can experiment with various combinations within a specific color group, such as brand or product. However, we avoid mixing color groups, apart from SPS Gray, which can be combined with any color.
Functional colors
For enhanced functionality, we use the main colors of the Spaceship brand or a particular product’s colors combined with gray for a cleaner appearance.
Notification colors
For notification micro illustrations, functionality is also key. So we stick to the standard notification colors, as well as SPS Blue and Gray.
Guidance
Here are some examples of what to avoid when creating and using micro illustrations.
Functional elements should not be too intricate, figurative, realistic, or childish, but clean, simple, and geometric.
Do not overcomplicate compositions. Focus on the main message and the essential feeling you wish to convey.
Do not mix several notification colors. Only pair individual notification colors with SPS Gray.