Sub-brands
Spaceship sub-brands have independent identities while still sharing the same DNA as the master brand.
Although rooted in Spaceship’s principles and personality, sub-brands are singular entities. Each communicates uniquely, reaching distinct audiences, while always remaining connected by a common thread.
Logo anatomy
The core structure of all sub-brand logos is flexible enough to support a wide range of symbols, while still maintaining a strong sense of connection and unity across all sub-brands and the master brand.
Symbol construction grid
Lockups
Brand hierarchy and harmony
The Spaceship master brand and sub-brands were developed to coexist harmoniously across different contexts. The focus brand should appear with a larger logo size and maintain clear spacing from any accompanying logo(s). When a sub-brand appears outside our ecosystem, the Powered by Spaceship logo or signature should, when possible, be included in the composition.
Each sub-brand, from Starlight and Spacemail to Jellyfish, EasyWP, Thunderbolt, and FastVPN, reflects Spaceship’s focus on removing complexity from the digital world, creating products that are simple, powerful, and enjoyable to use.
Starlight
Starlight is a suite of products making IaaS open for everyone to build and grow the way they want. These products bring greater opportunity to the tech-shy, while letting the pros harness and shape it to their goals. Its brand concept is:
Powered possibilities
EasyWP
Speedy, simplified hosting for WordPress. Beyond speed and simplicity, ‘easy’ means giving everyone the power to achieve their goals and make things happen. EasyWP’s brand concept is:
Make it easy
Spacemail
An email provider that matches an effortless interface with secure encryption. Spacemail works in a friction-free way, providing a simple and smooth user experience to keep business communications flowing. Its brand concept is:
Flows with you
Jellyfish
Combining deep-level filtration with intelligent tech, Jellyfish offers easily customized inbox quality controls that adapt to your business, so it moves forward in a spam and scam-free environment. Its brand concept is:
Adapts with you
Thunderbolt
Domain names now sit at the core of people’s digital identities. That’s why Thunderbolt is bringing it to the core of online communications. A next-generation voice, video, and chat messaging app that uses your domain name instead of your number, ID, or email. Its brand concept is:
Powerfully connected
FastVPN
VPNs give people the opportunity to tap into worldwide content safely, shielding their online world from unwanted guests and prying eyes. FastVPN adds simplicity to this equation, offering great value, intuitive controls, and one-click setup, making it an easy choice. Its brand concept is:
Instant freedom
Guidance
While all sub-brands have dedicated guidance, here are some shared examples of what to avoid
Do not change the given lockups.
Do not use colors other than those approved.
Do not distort the logo in any way.