Gotham Rounded is a friendly yet sophisticated typeface. It is used exclusively in the Spaceship logo, product sub-brands, and the team’s identities. The only permitted weights are medium, book, and light.

Proxima Nova is a key element of Spaceship’s graphical environment. It is the main typeface for all communications. Bold, medium, regular, and light are the only weights permitted when working with this typeface.

The type scale system and necessary size steps were built and determined using the Golden Ratio (1:1.618).

We created a complete type scale set with a typographical scale calculator from a primary base size. Because the Golden Ratio creates large jumps between sizes, a secondary base size (2 times the base size) is required to generate a more optimal range. The example below shows a type scale based on  16px and 32px base sizes.

Proxima Nova has maximum optical consistency in both small-sized body text and large headlines. Its wide range of weights makes it suitable for any tone or message. Left‑aligned text is preferable, though centered alignment can be used when necessary.

For an effective content hierarchy, typography should communicate the organizational relationship between headlines, subheadings, and body text. Pairing the correct weights and sizes creates a strong visual contrast and helps guide the reader.

We use the headline leading measure as a line spacing reference to guarantee maximum readability and establish safe margins for the following text blocks.

Only the color combinations presented below are permitted when using text with solid color backgrounds.

Contrast and legibility are key elements to consider when using text over images or color backgrounds.

Here are some examples of what to avoid when working with text.