Spaceship’s logo lockups balance the symbol and the wordmark precisely. All new identities must adhere to these proportions to maintain consistency across the brand ecosystem. The logos for Spaceship’s tools follow a monochromatic system, with the symbol and wordmark appearing exclusively in SPS Dark Grey or white, depending on the visual context.

Each tool identity draws from the core elements of the Spaceship master brand — including the colour palette, typography, photography, ideography, micro-illustrations, pictograms, and icons. These elements work together to support content and help users easily understand complex ideas.

Spaceship masterbrand and tool brands must coexist harmoniously across visual platforms. The focus brand should appear with a larger logo size and maintain clear spacing from any accompanying logo(s). When a tool brand appears outside our ecosystem, the Spaceship logo must be included to preserve brand integrity.

Alf is a smart, friendly AI personal assistant that helps users navigate the Spaceship platform and perform specific tasks on their behalf. Every interaction is simple, intuitive, and human, aligning with the brand's mission.

Unbox™ brings everything together, allowing users to connect new products and services to their domain in seconds. It reflects Spaceship’s focus on simplicity and integration.

Curio is an internal learning hub for Spaceship employees. The platform enables users to grow, share, and learn together, fostering personal and professional development.

SpaceSecure is more than an account area — it’s your control centre. It delivers real-time product updates and security notifications, keeping you informed and in command at all times.

Here are some examples of what to avoid when using tool visuals.