Colour
Brand colours are a crucial identity element for addressing different master brand communication needs, such as visual asset creation, corporate materials, merchandising, etc.
They were chosen to create a strong sense of harmony and express the brand's dynamism.
Primary colours
This is our main and most important colour palette. SPS Blue is the predominant colour and SPS Dark Grey represents the more neutral side of the brand.
Secondary colours
The purpose of the secondary palette is to further expand our brand's personality. These corresponding tones were chosen close to SPS Blue to add range from both the cool and warm sides of the spectrum. This is how we emphasise the sense of harmony between all colours as well as with the brand's foundational colours.
Tints and shades
Our system is designed to have a base colour with matching shade and tint variations. Each colour also has dedicated palettes for both light and dark modes. These were adjusted in detail to allow assets to adapt and integrate better with a specific mode.
