Colour
Colours are a key element of Spaceship’s brand identity. Consistent brand colour usage across communications, from visual asset creation and corporate materials to merchandising, is essential.
Spaceship’s brand colours were chosen to create a strong sense of harmony and range in our brand expression.
Brand main colours
We created SPS Blue and SPS Dark Grey specifically for the brand’s main colour palette. SPS Blue is the predominant colour, and SPS Dark Grey represents the more neutral side of the brand.
Brand auxiliary colours
The auxiliary palette expands our brand’s personality even further. These corresponding tones are in proximity to SPS Blue and include a range from both the cold and warm sides of the colour spectrum. This creates harmony with the brand’s foundational colours.
Tints and shades
Our system is built with a base colour and matching shade and tint variations. Each colour also has dedicated palettes for light and dark modes. These were adjusted in detail to allow assets to adapt and integrate better with a specific mode.
