Principles
Defining the sound of Spaceship.
Spaceship’s clear and unique voice is vital to our brand and identity. It informs every aspect of copy and communications, creating consistent brand experiences and audience connections. Three core principles reflect this voice: Simple, Impactful, and Credible.
Simple
Clear, uncluttered, and precise. No jargon. No buzzwords. No filler. Spaceship gets straight to the point so everyone gets what they need.
Impactful
Spaceship copy comes to life by adding extra punch, pace, and possibility. It means we grab attention while inspiring our audience.
Credible
No exaggerated claims or clichés, we create trust and help everyone make the best decisions every time by crafting real, fact-based benefits.
Perfect harmonies
Clear and concise
Punch and possibility
Trust and tangibility