Logo
Spaceship’s logo is at the core of its visual identity, symbolizing the aim of redefining getting online.
Memorable and distinguishable,
the logo ensures brand recognition across all spaces and mediums.
Symbol
The Spaceship symbol is inspired by an everyday mouse cursor. The cursor lets us explore the internet through hypertext and hyperlinks, elevating our lives by taking us to unexpected and unknown digital places. The Spaceship symbol is built from a basic triangle shape with equal sides, finished with rounded angles proportional to the size of the triangle.
Lockup
The logo lockup is based on the optimal relationship between the wordmark and the symbol.
Horizontal
Vertical
Color
Color is one of the most important elements in a brand identity. It distinguishes our brand and helps us to create consistent communication.
Versions
The logo versions are divided into two categories: color and monochromatic. The color versions use the main brand colors to communicate Spaceship’s brand identity. Because of this, the colored logo is typically the recommended choice. The monochromatic versions can be used if the background is unclear or the logo appears out of brand context.
Safe margin
The safe margin ensures the logo's legibility and impact. The minimum space is equal to the symbol's height and width (when applicable). Give the logo more space whenever possible.
Minimum size
The logo is designed to scale to small sizes on screen and print while maintaining legibility. The placement depends on the type of communication and its specific limitations (e.g. icons, signage, merchandising.
Solid color backgrounds
For legibility across various solid color backgrounds, the monochromatic version of the logo should only be used when there is low background clarity. The white or black versions can be used if the tone and contrast of the background are suitable.
Image backgrounds
The Spaceship logo must be readable on all kinds of photography backgrounds. The monochromatic version should be used in places with low visual noise. Whether the white or black versions are suitable depends on the tone and contrast of the background.
Guidance
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Do not use other typefaces to re-create the wordmark.
Do not change the given lockups.
Do not transform elements.
Do not use different colors.
Do not use other colors in the wordmark.
Do not use gradients or color effects.