Typography
Introducing Spaceship Sans, the custom-made typeface unifying every touchpoint across the Spaceship platform and beyond.
Spaceship Sans is confident and straightforward, enabling a friendly and conversational tone with our audience.
Principles
A set of foundational principles led the design of Spaceship Sans from the earliest stages. These six principles shape the typeface’s character, tone, and purpose, ensuring consistency and intention throughout its development.
Characteristics
A range of typographic traditions — grotesque, geometric, and humanist — influenced the Spaceship Sans creation. Grotesque elements add a sense of neutrality and functionality. From geometric styles, we embrace the clarity and purity of form. And from humanist models, we bring in warmth and approachability, ensuring the typeface feels both precise and friendly.
The contrast between thick and thin strokes guides the eye through text and enhances readability.
The movement and rhythm of the letters create a distinct sense of energy.
The inner space of letters plays a key role in readability.
Terminals subtly define each letterform.
The vertical axis and balance guide the entire alphabet.
Optical adjustments ensure everything feels visually balanced.
Features
Additional details that add personality are ligatures and global currency symbols for use across the Spaceship platform.
Ligatures
Currencies
Languages
Spaceship Sans has broad global language coverage and is accessible to billions of speakers worldwide. It supports over 707 languages in two writing systems: Latin and Cyrillic, with 8,309 individual glyphs, 7 weights, and 2 styles.
Colour combinations
Type when used with solid colour backgrounds should only be used in the colour combinations presented below.
Backgrounds
Contrast and legibility are key elements to take into consideration when using type over images or colour backgrounds.
Guidance
Here are some examples of what to avoid when working with text.
Do not drastically alter defined kerning, word spacing, and leading values.
Keep hierarchy in mind: stronger headlines, lighter subheads, body text, etc.
Do not use right-aligned paragraphs.
Do not use other colours on any text, such as auxiliary, product, or sub-brand colours.
Only use white or dark grey text over colour backgrounds.
Legibility is key. Do not place text over complex images or backgrounds of a similar hue.