Spaceship's visuals must be understood for all time, appealing to a broad audience regardless of gender, age, or culture. To achieve this, we avoid obvious and figurative representations, instead focusing on the essence of each message to prevent a literal and clichéd approach.

Our imaginations are limitless, so we should explore and merge different worlds. We go beyond the obvious and embrace inspiration from everywhere, from the digital realm to the material world.

Sophistication is achieved through purity and simplicity, removing all visual noise to reveal the essence of things. This doesn’t mean our style should be soulless and empty. Instead, it achieves beauty by demystifying the complexity of technology.