Principles
The creative foundation of the Spaceship brand is defined by a specific set of principles that guide all visual creations across the platform and beyond.
Each visual created at Spaceship
adheres to these three key principles, regardless of the task's nature or complexity.
Universal & timeless
Spaceship's visuals must be timelessly understood, appealing to a wide audience regardless of gender, age, or culture. To achieve this, we avoid obvious and figurative representations, instead focusing on each message's essence to prevent a literal and clichéd approach.
Physical & non-physical
Our imaginations are limitless, so we should explore and merge different worlds. We go beyond the obvious and embrace inspiration from everywhere, from the digital realm to the material world.
Pure & simple
Sophistication is achieved through purity and simplicity, removing all visual noise to reveal the essence of things. This doesn’t mean our style should be soulless and empty. Instead, it achieves beauty by demystifying the complexity of technology.